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Hairstylist Mark Townsend said he finished Dakota Johnson’s ‘90s-inspired half-up hairstyle at the New York premiere of Verity with IGK Headliner Moisture Gloss Dry Oil, priced at $29 in the report. The product was one of five IGK styling products Townsend described using; the report does not establish that the dry gloss alone created Johnson’s shine or independently verify the price’s current availability.
Hairstylist Mark Townsend said he finished Dakota Johnson’s glossy, ‘90s-inspired half-up hairstyle at the New York premiere of Verity with IGK Headliner Moisture Gloss Dry Oil, listed at $29 in a Who What Wear report. Townsend described the dry oil as the last shine step in a five-product styling routine, so the look was not attributed to that product alone.
Townsend said Johnson’s look was inspired by ‘90s supermodels and chosen to complement a sparkling two-piece Calvin Klein outfit. He described the hairstyle as a half-up style, with some side pieces and face-framing layers left out rather than pulling all of the hair back. The styling took place for the film’s New York premiere, according to the report.
The routine began on wet hair with IGK Good Behavior 4-in-1 Prep Detangling Blow Dry Spray, followed by a blow-dry using a medium round brush. Once the hair was dry, Townsend said he worked in sections with IGK Good Behavior Spirulina Protein Smoothing Heat Protectant Spray and a curling iron. He then brushed through the hair with a flat brush carrying IGK Good Behavior Flexible Hold Hairspray before gathering and securing the half-up style.
Townsend said he applied IGK Done Deal Strong Finishing Spray to the gathered hair before Johnson went onto the carpet to help hold the style and tame flyaways. During the event, he sprayed Headliner Moisture Gloss Dry Oil onto a flat brush and brushed it through the hair. Who What Wear describes the product as a fine mist of moringa and jojoba oils intended to add moisture, softness and shine. The article’s descriptions of the products’ performance are not independent test results.
The Gloss Was One Step in a Full Routine
The development is useful to readers looking for the product behind a celebrity red-carpet finish, but Townsend’s account points to a multi-step styling process, not a single-product transformation. The dry oil was used after prep, heat styling, brushing and hairspray, meaning its reported role was to add a polished finish to hair that had already been styled.
That distinction matters when judging whether a $29 finishing product is likely to recreate the look on its own. Townsend’s description offers a professional’s account of the products used on Johnson, but the article does not compare the result with or without the oil, report a controlled test, or establish how the product performs across different hair types and routines.
For shoppers, the practical takeaway is narrower: the dry gloss may be of interest as a finishing product for shine or flyaway smoothing, while the rest of the look also relied on a blow-dry, curling iron, hold products and pinning. Hair texture, length, styling technique and product amounts can all affect results; a red-carpet routine is not a guarantee of the same finish at home.
IGK Headliner Moisture Gloss Dry Oil
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How Townsend Built Johnson’s Red-Carpet Style
The report frames Johnson’s shiny, dark hair as a recurring part of her public appearance, but its news peg is a specific styling account: Townsend’s explanation of the Verity premiere look. The source credits Getty Images for the accompanying photographs and identifies Townsend as Johnson’s hairstylist for the appearance.
Townsend linked the hairstyle to both the outfit and a ‘90s-supermodel reference. Rather than describing a loose, all-down style, he said the team chose a half-up arrangement with face-framing pieces left down. He used heat styling and several products before the final gloss application, and secured the gathered hair with Day Rate Beauty bobby pins, according to the report.
The article’s headline emphasizes the $29 dry gloss, while the stylist’s quoted account places it at the end of a five-product IGK routine. The other four products were used for detangling and blow-dry preparation, heat protection and smoothing, flexible hold, and stronger finishing hold. The report does not say that every product is required to achieve a similar style.
““It’s no secret that Dakota Johnson and I are inspired by ’90s supermodels at the moment, and for the premiere of Verity in NYC we decided on a very ’90s half-up hairstyle.””
— Mark Townsend, as quoted by Who What Wear
celebrity glossy half-up hairstyle products
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Price and Product Results Need Checking
The source reports a $29 price, but does not provide a dated price check or confirm that the product remains available at that price. Retail prices, stock and product formulas may change. The account also comes from Townsend and the publication’s report; it does not include an independent evaluation of the product’s results.
It is not clear how much dry oil Townsend used, whether the same amount or technique would suit different hair textures, or how long the shine lasted after the event. The report does not establish whether the oil alone reduced flyaways or affected the style’s hold. It also does not provide a comparison showing how Johnson’s hair looked without the product.
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Check the Listing Before Buying
The report does not announce a forthcoming test, product launch or follow-up from Townsend. Readers interested in the dry oil can check the current retailer listing for price, availability and ingredient information before purchasing. Anyone trying to recreate the look can treat Townsend’s account as a description of one professional styling routine, rather than a promise that the dry gloss by itself will produce the same red-carpet result.
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Key Questions
Which $29 product did Mark Townsend use on Dakota Johnson?
The Who What Wear report lists IGK Headliner Moisture Gloss Dry Oil at $29. Townsend said he sprayed it onto a flat brush and brushed it through Johnson’s hair during the red carpet.
Was the dry gloss the only product used to create the look?
No. Townsend described a five-product routine involving prep spray, heat protectant, flexible-hold hairspray, strong finishing spray and the dry oil. He also blow-dried and curled the hair and secured the half-up style.
What hairstyle did Johnson wear to the Verity premiere?
Townsend described it as a ‘90s-inspired half-up hairstyle, with some face-framing layers left down. He said the team took inspiration from ‘90s supermodels.
Is the dry oil guaranteed to create the same shine on other hair?
No such guarantee is established by the report. Townsend’s account concerns a professional styling session, and results may vary with hair texture, technique and product use. The article does not report an independent test or a comparison with other hair types.
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