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Gymshark has signed Megan Thee Stallion as an athlete and its first celebrity ambassador. Their multi-year partnership begins with the “Megan Does Gym” campaign and is expected to include online and in-person shopping experiences.
Gymshark has signed Megan Thee Stallion as an athlete and its first-ever celebrity ambassador, pairing the activewear company with the rapper in a multi-year partnership. The deal launches with “Megan Does Gym,” a campaign featuring her workouts and Gymshark apparel, and is set to include online and in-person shopping experiences.
The campaign sits under Gymshark’s broader “We Do Gym” platform and was photographed by Jack Bridgland. It presents Megan as “Thee Hot Girl Coach,” working out alongside women from the brand’s fitness community. The campaign depicts weight training, high-intensity interval training, Pilates and medicine-ball drills, including movements described as her signature “Stallion Kicks.”
Gymshark’s announcement describes Megan as both its newest athlete and its first celebrity ambassador. The partnership is multi-year, according to the report, and is planned to connect the campaign to shopping. Fans will be able to shop the campaign looks and Megan’s Gymshark picks through the company’s website and retail locations.
Megan has shared aspects of her fitness journey and workouts on social media, according to the report. In a statement included in a press release, she said exercise has become important to her and encouraged people to find routines that suit them. No financial terms or specific launch dates for the shopping experiences were reported.
A Celebrity Partnership for Gymshark
The announcement gives Gymshark a high-profile celebrity partner while connecting the brand to a campaign centered on exercise and its existing fitness community. Megan’s role is not limited to appearing in campaign imagery: the stated plan also links her selected looks and product picks to online and store shopping. That creates a direct route from the partnership’s promotional material to the brand’s retail channels.
For customers, the announcement identifies which products the campaign will feature and signals that the collaboration is intended to last beyond a single campaign. However, the available report does not provide sales projections, product exclusives or evidence of the partnership’s commercial impact. Its reach and effect on Gymshark’s business remain to be seen.
Gymshark Megan Thee Stallion workout leggings
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From Fitness Content to Campaign
The partnership draws on a public association between Megan and exercise: the report says she has shared workouts and parts of her fitness journey on social media. Gymshark’s campaign turns that material into a branded presentation of different workout styles, with the rapper training alongside community members rather than appearing only in a product-focused setting.
The report identifies the deal as Gymshark’s first celebrity ambassador partnership, while also describing Megan as its newest athlete. It does not name a previous celebrity ambassador or give further detail about the company’s existing athlete arrangements. The campaign is framed as one installment of “We Do Gym,” not as a separate brand platform.
““Fitness has become such an important part of my life.””
— Megan Thee Stallion, in a statement included in a press release
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Deal Terms and Rollout Details
The announcement, as reported, does not disclose the partnership’s financial terms, the exact length of the multi-year agreement or a schedule for upcoming campaign activity. It also does not specify which products will be available, whether any items are exclusive to the partnership, or when the promised shopping experiences will begin.
Gymshark’s expected commercial returns and the campaign’s audience or sales results are not provided. The report describes planned online and in-person shopping experiences, but further operational details and dates have not been stated.
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Campaign Shopping and Further Details
The immediate next step is the rollout of “Megan Does Gym” across Gymshark’s campaign channels and the planned shopping experiences on its website and in stores. The report does not provide a specific launch calendar, so the timing and availability of the featured looks and product picks remain unconfirmed.
Further details to watch for include product listings, store availability and any additional campaign appearances during the multi-year partnership. Until Gymshark or Megan’s representatives provide those specifics, the scope and schedule beyond the initial campaign remain open.
women's high-intensity interval training (HIIT) gear
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Key Questions
What did Gymshark announce?
Gymshark signed Megan Thee Stallion as an athlete and its first celebrity ambassador, with a multi-year partnership beginning through the “Megan Does Gym” campaign.
What is the “Megan Does Gym” campaign?
It is a Gymshark campaign under the company’s “We Do Gym” platform. Photographed by Jack Bridgland, it features Megan working out with women from Gymshark’s fitness community.
Where can fans shop the campaign looks?
The reported plan is to offer Megan’s campaign looks and selected Gymshark picks through the brand’s website and retail locations. Specific products and availability dates have not been reported.
How long is the partnership?
The report describes it as a multi-year partnership, but does not give an exact duration or disclose financial terms.
When will the shopping experiences launch?
No launch date was provided in the report. Gymshark’s planned online and in-person shopping experiences have been announced, but their timing and details remain unclear.
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