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Chanel has shared a short film with Who What Wear featuring ambassador Margot Robbie and in-house perfumer Olivier Polge at jasmine fields in Grasse, France. The film focuses on the hand-picked petals used in Chanel No. 5 and says more than 1,000 flowers go into a 30 ml bottle; the source does not clarify how many of those flowers are jasmine.
Chanel has shared a new short film with Who What Wear that follows house ambassador Margot Robbie and perfumer Olivier Polge at jasmine fields in Grasse, France, offering a look at the flower harvest and work behind Chanel No. 5. The film says more than 1,000 flowers are used in a 30 ml bottle, though it does not specify how many are jasmine.
The film was timed to the jasmine harvest and visits fields in Grasse, a region in southern France associated with perfume production. Robbie and Polge discuss the fragrance’s craftsmanship, creative process and legacy. Chanel provided the film to Who What Wear for exclusive access, according to the publication’s report.
The report identifies the Mul family, described as fifth-generation flower growers, as cultivators of flowers used in Chanel No. 5, including rose and jasmine. It says only jasmine petals are used in the perfume and that they are picked by hand. Polge is quoted as saying that more than 1,000 flowers go into a 30 ml bottle; the report does not establish that this count refers only to jasmine.
Robbie also describes a connection between acting and perfumery: both, she says, involve emotional storytelling. She says she finds it useful to choose a fragrance for each character she plays, because scent can be transportive. The film’s account links the fragrance’s production to growers and a specific harvest, as well as to the work of the perfumer.
The Work Behind a Familiar Fragrance
The film shifts attention from the finished bottle to the labor and materials involved in making the fragrance. Its details about hand-picking jasmine petals and the growers who cultivate the flowers give viewers a closer view of a supply chain that is usually less visible than a fragrance campaign or product launch.
For readers interested in fragrance, the account also offers a concrete production detail: Polge says more than 1,000 flowers are used in a 30 ml bottle. That figure helps convey the scale of the floral ingredients, but it should not be read as a jasmine-only count. The report does not give a breakdown by flower or explain the measurement method.
The film also joins product storytelling with the roles of a public ambassador and a house perfumer. Robbie’s comments connect scent to performance and memory, while Polge discusses the perfume’s making. Those perspectives may help viewers understand how Chanel presents the fragrance’s craft and heritage, without independently establishing claims about sales, sourcing standards or the perfume’s wider impact.
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A Harvest Linked to No. 5
Chanel No. 5 was created in 1921 by perfumer Ernest Beaux at the request of Gabrielle “Coco” Chanel, according to the source report. The house continues to present it as a signature fragrance more than a century later. The report describes its profile as an abstract floral blend featuring rose, jasmine and aldehydes.
The new film centers on the flower-growing stage rather than offering a full account of the formula or manufacturing process. The source names the Mul family as fifth-generation growers and says rose and jasmine are among the flowers used. It does not provide further detail about the family’s current operations, the quantities they supply or the specific sourcing arrangements for each ingredient.
The report also notes that the fragrance is available in different formats, including Eau de Parfum and Eau de Toilette. Those product details sit alongside the film’s focus on the harvest, but the source does not announce a new fragrance formula or a change to the product range.
“Over 1,000 flowers are used in a single 30 ml bottle of Chanel No. 5.”
— Olivier Polge, Chanel perfumer, as quoted in Who What Wear
jasmine flower perfume ingredients
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Flower Counts and Sourcing Details
The source report does not state the film’s exact release date or provide a direct link to the film in the supplied material. It also does not specify how many jasmine flowers are used in a 30 ml bottle, despite describing the hand-picked jasmine harvest. Polge’s figure refers to flowers overall.
Other details remain unreported, including the volume of flowers harvested, how much of the supply comes from the Mul family, and whether the film describes sourcing practices across all Chanel No. 5 production. The account does not provide independently verified sales data or explain how the figure of more than 1,000 flowers was calculated.
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The Film’s Public Release
The immediate next step is for readers to watch the short film through Chanel or Who What Wear if it is publicly available; the source report describes exclusive access but does not specify its wider distribution schedule. No further release dates, events or product announcements are included in the report.
Additional information from Chanel could clarify the flower-count methodology, the proportion of ingredients sourced from the named growers and how the harvest featured in the film connects to production. Until then, the confirmed details are limited to the film’s participants, its Grasse harvest setting and the production claims attributed to Polge.
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Key Questions
What is Chanel’s new short film about?
It follows Margot Robbie and perfumer Olivier Polge at jasmine fields in Grasse, France, and discusses the craft and legacy of Chanel No. 5.
How many flowers go into a 30 ml bottle of Chanel No. 5?
Polge says more than 1,000 flowers are used in a 30 ml bottle. The source does not say how many of them are jasmine.
How is jasmine prepared for the fragrance?
According to the source report, only the petals are used, and they are hand-picked.
Who grows flowers used in Chanel No. 5?
The report names the Mul family, described as fifth-generation flower growers, as cultivating flowers used in the fragrance, including rose and jasmine.
Does the film announce a new Chanel No. 5 product?
No new formula or product launch is reported. The film focuses on the harvest and making of the existing fragrance.
Source: rss
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