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Who What Wear reports that Uggs are back in celebrity wardrobes as fall temperatures arrive, citing Emily Ratajkowski in Brooklyn on September 20. The article places the shoes’ seasonal return within a longer celebrity history, but does not establish sales figures or a broader trend measurement.
Uggs are back in the celebrity-style conversation as cooler fall weather arrives, according to a Who What Wear report that points to Emily Ratajkowski wearing a pair at a Brooklyn farmers market on September 20. The report presents the sheepskin-lined footwear as a seasonal return, while its examples suggest continuing celebrity visibility rather than documenting a measured rise in popularity.
Who What Wear describes the shoes as a familiar fall choice that people bring back after putting them away for summer. Its opening example is Ratajkowski’s reported outing in Brooklyn. The source excerpt does not specify the year of that September 20 sighting, so it cannot be tied to a precise date beyond the report’s fall 2026 framing.
The article names Bella Hadid, Addison Rae, Charli xcx, Devon Lee Carlson, Dua Lipa, Jennifer Lawrence and Lily-Rose Depp among the more recent celebrity wearers. It also recalls Uggs’ early-2000s visibility in paparazzi photographs of Paris Hilton and Mary-Kate and Ashley Olsen. These are examples selected by the fashion publication, not a comprehensive count of celebrity wearers.
The report also includes first-person comments from its staff: associate features editor Ana Escalante owns the tall boots, and associate editorial director Eliza Huber wears the brand’s micro slip-ons. It offers shoppers styles across several retailers and Ugg’s own website, including short and tall boots, slip-ons, clogs, slippers and ballet flats. Those product listings show the range featured in the article; they do not establish which styles are best-selling or most popular.
Why Uggs Return With Cooler Weather
The report matters as a snapshot of how a recognizable footwear style cycles back into seasonal fashion coverage. Uggs’ association with early-2000s celebrity photographs gives the current examples a longer reference point, while names such as Ratajkowski and Hadid connect the shoes to contemporary celebrity wardrobes. That continuity helps explain why the footwear can be both familiar and polarizing.
For readers, the practical takeaway is that the story is about styling visibility, not a verified shift in the market. Who What Wear presents a selection of options across different shapes, from boots to flats and slip-ons. The article provides no price comparisons, wear-testing, consumer survey or sales data, so it cannot show whether celebrity appearances are influencing purchases or how widely the trend has returned.
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From Early-2000s Photos to Fall Looks
The report links the current seasonal framing to Uggs’ early-2000s celebrity profile, when the shoes frequently appeared in paparazzi images of Hilton and the Olsen twins. It then lists a newer group of celebrity wearers, including Hadid, Rae and Ratajkowski. This is a brief style history drawn from the publication’s examples, rather than a detailed account of the brand or its sales.
Its specific seasonal cue is the arrival of cooler weather in New York City, described as temperatures falling into the 60s. The source does not provide a weather record or explain whether the footwear’s return is happening at the same time across other locations. The article’s retail section names Nordstrom, Revolve, Shopbop and Ugg’s website as places where listed styles can be found.
“The report calls Uggs “one polarizing shoe” that gets pulled back out after being stored away for summer.”
— Who What Wear report
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What the Celebrity Sightings Cannot Show
The source excerpt does not specify the year of Ratajkowski’s September 20 outing, nor does it independently document the other celebrity appearances listed. It offers no data on sales, search interest, consumer demand or how many people are wearing Uggs this fall. The claim of a seasonal return is the report’s framing, supported by selected sightings and examples rather than a quantified trend measure.
It is also unclear whether every style in the shopping list was available at publication or remains in stock. The article names retailers but gives no full price or availability information in the supplied material. Readers should treat the selection as a guide to featured products, not confirmation of current inventory.
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Retail Availability and Fall Sightings
The report directs readers to Nordstrom, Revolve, Shopbop and Ugg’s website to browse the listed designs. Availability and prices may change, and the supplied source does not give a later update. Any assessment of whether Uggs have returned as a broader consumer trend would require evidence beyond the celebrity examples, such as sales or survey data; none is included in the report.
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Key Questions
What is the news about Uggs?
Who What Wear has published a fall 2026 report framing Uggs as a seasonal celebrity-style return, with Emily Ratajkowski’s reported Brooklyn outing as its lead example.
Which celebrities does the report mention?
It names Emily Ratajkowski, Bella Hadid, Addison Rae, Charli xcx, Devon Lee Carlson, Dua Lipa, Jennifer Lawrence and Lily-Rose Depp, and recalls early-2000s appearances by Paris Hilton and Mary-Kate and Ashley Olsen.
When was Ratajkowski seen wearing Uggs?
The report says she wore a pair to a Brooklyn farmers market on September 20. The supplied excerpt does not identify the year of the sighting.
Does the report prove Ugg sales are rising?
No. It cites selected celebrity examples and offers products to shop, but provides no sales figures or consumer research establishing a rise in demand.
Where does the article say readers can shop the styles?
The report lists Nordstrom, Revolve, Shopbop and Ugg’s website. The supplied material does not confirm current prices or stock.
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