Maison Margiela Celebrates 20 Years Of Its Ebisu Tokyo Store With New “Folders” Chapter

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Maison Margiela has introduced a new Maison Margiela/folders chapter marking 20 years at its Ebisu Tokyo store at 2-8-13 Ebisu Minami. The project includes an online archive preview, a limited-edition zine distributed in Ebisu from Nov. 5 and an in-store installation open through Nov. 15.

Maison Margiela has introduced a new chapter of its Maison Margiela/folders documentation project to mark 20 years at its current Ebisu Tokyo store, recording the building’s history and the people connected to the location. The project includes an online archive preview, a limited-edition zine set to be distributed in Ebisu from Nov. 5, and an in-store cultural installation open to the public through Nov. 15.

Titled “Maison Margiela Tokyo: 20 Years at 2-8-13,” the chapter documents the store at 2-8-13 Ebisu Minami. According to the project details reported by Hypebeast, it brings together oral histories from staff, material on the surrounding district’s creative landscape and interviews with local Tabi collectors. The archive also looks at the building’s former use as an electrical products factory before the label acquired it.

The project’s public-facing elements are scheduled for November. The zine will be distributed across Ebisu beginning Nov. 5, while an in-store installation called “Line 2: Unravelled Memory, Rewoven Future” is due to remain open from Nov. 5 to Nov. 15. The initial archive preview is already accessible through the Maison Margiela website, the report says.

“Line 2” documents a collaboration between Japanese artist Mio Suzuki and French tapestry fabricators Les Manufactures Nationales – Sèvres & Mobilier National. The source describes it as a cross-cultural collaboration but does not provide further detail on the installation’s contents, materials or format.

A Tokyo Store’s Local History

The anniversary project presents the Ebisu location as more than a retail address: it records the relationship between the store, its long-serving staff and a community of local collectors. By including oral histories and neighborhood research, Maison Margiela is preserving a record of how a fashion house’s presence developed in one Tokyo district over two decades.

For visitors, the announcement also sets out a limited window for engaging with the project in person. The Nov. 5–15 installation and zine distribution connect the anniversary archive with the neighborhood where the store operates. The materials may interest fashion and design audiences, but the source has not given details about zine quantities, access arrangements or whether copies will be available beyond Ebisu.

From Ebisu’s First Store to 2-8-13

Maison Margiela’s Tokyo retail history began in September 2000, when the house opened its first standalone store outside Paris or Belgium, according to Hypebeast. That original shop was in a traditional residential home at 3-3-3 Ebisu Minami. The brand later had to relocate and acquired the former electrical products factory at 2-8-13 Ebisu Minami in 2006, about five minutes away.

The current anniversary marks 20 years at the 2-8-13 address, not 20 years since the brand first opened in Ebisu. The report says staff members who have worked at the location since its opening remain part of the team. The new chapter places those accounts alongside the building’s earlier use and the neighborhood’s creative community.

““Maison Margiela Tokyo: 20 Years at 2-8-13””

— Maison Margiela, as described in the project title

Access and Edition Details Pending

The available announcement does not specify how many zines will be produced, which Ebisu locations will distribute them, or whether copies will be offered online. It also does not state whether visitors need reservations or whether the installation will have capacity limits. The report says the installation is open to the public, but gives no further visitor guidance.

Details about the installation’s physical contents and the archive’s full scope are also limited. The source identifies the participants and broad subject matter, but does not explain how the collaboration will be presented or whether additional interviews and records will be added after the initial preview.

November Dates for Visitors

The online archive preview is available now through Maison Margiela’s website, according to the report. The next scheduled public milestones are the zine distribution and installation opening on Nov. 5, followed by the installation’s closing on Nov. 15. Visitors seeking access or distribution information will need to check the brand’s official channels for any further instructions.

Key Questions

What is Maison Margiela/folders marking?

The new chapter marks 20 years at the brand’s current Ebisu Tokyo address, 2-8-13 Ebisu Minami, and documents the building, staff and surrounding community.

When can the public see the installation?

“Line 2: Unravelled Memory, Rewoven Future” is scheduled to be on view in the store from Nov. 5 through Nov. 15, 2026.

What is included in the project?

The project includes an online archive preview, staff oral histories, material on the Ebisu district, interviews with local Tabi collectors, a limited-edition zine and an installation documenting a collaboration between Mio Suzuki and French tapestry fabricators.

Where and when will the zine be available?

The limited-edition zine is scheduled for distribution across Ebisu beginning Nov. 5. The announcement does not specify participating locations, print quantity or online availability.

Is this the 20th anniversary of Maison Margiela’s first Tokyo store?

No. The 20-year milestone concerns the store at 2-8-13 Ebisu Minami, which opened after the brand relocated in 2006. Maison Margiela’s first standalone store in Tokyo opened in Ebisu in September 2000 at a different address.

Source: rss