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Julie Kegels presented “Apple of the Day,” her Spring/Summer 2027 collection, at Paris Fashion Week after winning the 2026 LVMH Prize. The runway explored gravity and heaviness through garments that sagged, collapsed or shed material as models moved.
Julie Kegels presented “Apple of the Day,” her Spring/Summer 2027 collection, at Paris Fashion Week after winning the 2026 LVMH Prize. The collection used garments that appeared to sag, drag or shed material to explore gravity, pressure and the weight people carry.
According to Hypebae’s runway report, Kegels took inspiration from a nightly ritual: eating an apple before bed. That habit became the starting point for a collection organized around different meanings of falling, including falling short, falling under pressure, falling into place and falling in love. The report describes heaviness in the collection as a force that can keep a person grounded, rather than only as something that pulls them down.
The clothes made that idea physical. Nylon tights, denim, jersey and suiting appeared pulled toward the floor, while some shoulders peeled away from the body and edelweiss embroidery drooped downward. Tablecloth weights were attached to dress hems. Prom dresses collapsed into skirts, and sequin bras were reduced to their outlines.
Other pieces played with movement and material. Hypebae reported that superorganza was filled with pigment, sequin debris and beanbag pearls, which left trails as models walked. The report characterized the runway as a demonstration of mass and tension, with fabrics bending and falling under added weight.
How Weight Shaped the Collection
The collection’s central idea linked its materials and silhouettes to the show’s theme. Added weights and loose, trailing elements made gravity visible on the runway, while collapsing shapes gave familiar partywear a different form. This approach made construction and movement part of the message, rather than relying on the title alone to explain the theme.
The timing also places the presentation after a major recognition for Kegels: her 2026 LVMH Prize win. The report establishes that sequence, but does not detail how the prize affected the collection, its production or the label’s plans. For readers following emerging fashion designers, the show offers a look at Kegels’ work immediately after the award.
From Nightly Apple to Runway
Hypebae connected the collection’s title to two apples: the fruit Kegels reportedly eats each evening and the apple associated with Isaac Newton. That reference tied the everyday habit to the collection’s focus on things falling under gravity. The report also described the title as a way into a broader set of ideas, from pressure to romance.
Kegels returned to Paris Fashion Week for Spring/Summer 2027 after winning the LVMH Prize in 2026. The source provides no further timeline for the collection’s development or the label’s previous runway presentations, so additional career history is not established here.
““Apple of the Day””
— Hypebae’s report on Julie Kegels’ SS27 collection
What the Report Leaves Open
The source is a runway report and does not provide a direct interview with Kegels, so the collection’s themes and inspiration are conveyed through the publication’s account. It does not specify when the pieces will be available, their prices, or whether the show’s weighted details will appear in retail versions. The report also gives no information about the label’s production scale or next collection.
Availability and Further Details
Hypebae directs readers to the brand’s website for more information, but does not state a release date or confirm which runway pieces will be sold. Further details about availability, pricing and the collection’s production remain to be announced in the supplied report.
Key Questions
What is Julie Kegels’ SS27 collection called?
It is titled “Apple of the Day.”
Where did Kegels present the collection?
She presented it at Paris Fashion Week for Spring/Summer 2027, according to Hypebae.
What inspired the collection?
Hypebae reports that Kegels’ nightly habit of eating an apple before bed provided a starting point. The collection also drew on the image of an apple associated with Isaac Newton and explored gravity, pressure and different forms of falling.
How did the designs express the theme of weight?
Pieces appeared to sag or drag toward the ground. The report describes weighted dress hems, collapsing prom dresses and superorganza filled with materials that trailed behind models.
When will the collection be available?
The supplied report does not give a release date or confirm which runway pieces will be sold. It points readers to the brand’s website for more information.
Source: rss
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