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Leah Kateb says her experience on Love Island USA helps her judge what feels authentic and gets people talking as she guides Skylar’s creative direction. The brand’s latest release, Fated Flame, pairs cherry and chocolate ganache with oud, while Kateb says Skylar plans a broader creative push in 2027.
Leah Kateb is using lessons from Love Island USA to shape her creative work at fragrance brand Skylar, where her fourth signature scent, Fated Flame, marks a move toward darker, more complex combinations. In an interview with Hypebae, the brand’s Chief Creative Officer and “Re-Founder” said she wants Skylar to feel “bigger, cooler and more culturally relevant” without abandoning what existing customers already like.
Fated Flame Eau de Parfum combines cherry and chocolate ganache with an oud base, according to Hypebae’s report. Kateb described the goal as making the fragrance feel familiar at first but more unexpected as it develops. She said the team adjusted the balance among ingredients that could each become overpowering: cherry can read as very sweet, chocolate as dessert-like and oud as heavy.
The release is Kateb’s fourth signature perfume with Skylar. Hypebae characterizes her previous three scents as leaning toward traditionally gourmand profiles; Kateb framed Fated Flame as a more mature and sensual direction that still reflects her personal taste. She said she had wanted a “sexier, more mature scent” that remained recognizably hers after turning 27.
Kateb joined Skylar as Chief Creative Officer and “Re-Founder” more than a year before the interview, after first using the brand as a customer. She told Hypebae her involvement goes beyond lending her name to a product: her stated aim is to shape fragrances, campaigns and other brand touchpoints. The report does not provide sales figures, launch distribution details or a price for Fated Flame.
Reality TV Informs Skylar’s Brand Strategy
Kateb’s role reflects how a public figure can take part in product and brand development, rather than serving only as the face of a campaign. She says her time on reality television sharpened her sense of what audiences find genuine, forced or memorable, and that she brings that perspective to decisions at Skylar.
That approach matters in a crowded celebrity beauty market, which Hypebae describes as increasingly competitive. The immediate test is whether a more distinctive scent direction and stronger visual storytelling can help Skylar stand out while keeping the qualities that brought its existing customers to the brand. No performance data was included in the interview, so the commercial effect of Kateb’s strategy is not yet established.
Her comments also point to a broad idea of the intended customer. Kateb said Skylar is for people with different ages, genders and preferences, with fragrance chosen according to mood rather than a fixed identity. That positioning puts variety and personal expression at the center of the brand’s pitch.
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From Customer to Creative Officer
Kateb told Hypebae that she was a Skylar customer before taking on a formal role. She said fragrance appealed to her because of its emotional associations and its ability to evoke people and places. That personal connection, she said, was part of why she wanted to help build the brand instead of simply attaching her name to a launch.
Her description of the brand’s evolution is deliberately incremental: she does not want to replace Skylar’s existing identity, but to sharpen it through unexpected scent combinations, more developed visual concepts and a clearer personality. Fated Flame is presented as one example of that direction, not as a complete break with the brand’s previous products.
The interview also places her reality-TV experience in a practical role. Kateb said the format taught her to notice what feels authentic and what viewers continue discussing afterward. She applies that audience awareness to beauty decisions by asking whether people would genuinely care about a product or campaign.
“The scent is familiar enough that you immediately want to smell it, but there’s something darker and more unexpected underneath.”
— Leah Kateb, speaking to Hypebae
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Launch Plans and Results Still Unclear
Kateb said Skylar’s 2027 plans include more unexpected fragrance directions and larger creative worlds around launches, and hinted that other products may also be in development. She did not name those products, give release dates or describe how the plans will be carried out. Her description of 2027 as the company’s biggest year is her forward-looking characterization; the interview provides no metric or basis for comparing it with other years.
It is also not clear from the report how widely Fated Flame is available, what it costs, or how customers have responded. The interview presents Kateb’s creative intentions and the scent concept, but does not establish whether the new direction has produced measurable changes in sales, audience reach or brand recognition.
cherry and chocolate ganache scented perfume
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Skylar’s Planned 2027 Releases
Kateb said Skylar has its 2027 plans mapped out and expects the year to include fragrances that move further beyond the brand’s gourmand range, along with larger creative concepts and possible products outside fragrance. No specific announcements or timing were supplied in the interview. The next clear developments to watch are official product announcements, launch dates and details about the additional categories she hinted at.
For now, Fated Flame is the clearest example of the direction Kateb described: a familiar sweet opening paired with a darker oud base. Whether that formula becomes a lasting part of Skylar’s range, or how the brand’s audience responds, remains to be seen.
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Key Questions
What is Skylar’s Fated Flame fragrance?
Fated Flame Eau de Parfum is Leah Kateb’s fourth signature fragrance with Skylar. Hypebae describes it as combining cherry and chocolate ganache with an oud base.
What is Leah Kateb’s role at Skylar?
Kateb is the brand’s Chief Creative Officer and “Re-Founder.” She told Hypebae that she works on the brand’s identity and creative direction, rather than simply endorsing products.
How does Love Island USA influence her work?
Kateb said the show taught her to recognize what audiences perceive as genuine, forced or memorable. She said she applies that instinct when considering Skylar’s products and campaigns.
What has Skylar announced for 2027?
Kateb said the brand has a larger year planned, including more unexpected fragrance ideas and expanded creative concepts. She also hinted at other products, but did not disclose names or release dates.
Source: rss
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