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Rihanna’s daughter Rocki Irish appears with her mother and brothers RZA and Riot in a new Savage X Fenty holiday campaign. ELLE reports that the appearance marks Rocki’s first modeling job; the family wears coordinated festive pajamas in the brand’s campaign imagery and video.
Rihanna has featured her daughter Rocki Irish alongside sons RZA and Riot in a new Savage X Fenty holiday campaign, marking Rocki’s first modeling appearance, according to ELLE. The campaign brings the singer’s three children into the brand’s festive promotion, extending a family-focused approach first used in a Savage X Fenty holiday ad featuring her sons in 2024.
Rihanna shared the campaign on Friday, October 9, according to ELLE’s report. The photographs and video show the family in matching red-and-white pajamas patterned with snowflakes. Rocki wears a ribbon with her outfit, and the group poses inside a blanket fort in scenes styled around a cozy holiday gathering.
The accompanying video gives each child a moment on camera as they play with ornaments and toys. ELLE describes the scene as resembling a Christmas-morning reenactment, with Rihanna appearing to wake to her children. The campaign also promotes coordinated clothing for families who want to wear matching looks.
Rihanna captioned her post, “Just here to start off cozy szn! gang sold separately,” as quoted by ELLE. The wording presents the campaign as a seasonal promotion, while the images center on the family’s playful interaction. The source identifies the pajamas as part of Savage X Fenty’s holiday offering but does not provide prices, availability dates or a full product list.
Rocki Joins the Brand’s Family Ads
Rocki’s appearance expands Savage X Fenty’s holiday campaign beyond Rihanna and her two sons, giving the brand a new family lineup for its seasonal promotion. For readers following the singer’s public projects, the campaign is also a new on-camera appearance by her daughter, which ELLE identifies as Rocki’s first modeling job.
The announcement is a brand campaign rather than a report of a product launch with detailed sales information. Its visible focus is coordinated family loungewear and holiday imagery. The use of Rihanna’s children also continues the brand’s earlier holiday marketing with her family, linking this year’s creative approach to the 2024 campaign while adding Rocki.
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A Second Family Holiday Campaign
Rihanna has previously included her children in Savage X Fenty advertising. ELLE reported that her sons appeared in the brand’s 2024 holiday campaign, wearing navy-blue outfits with bandana prints. The new campaign features RZA and Riot again, now joined by Rocki.
The setting and styling differ from that earlier promotion: the new material uses red-and-white snowflake pajamas, a blanket fort and holiday decorations. Those details give the campaign a home-centered look and support its promotion of coordinated family styles. The available report does not say whether the campaign is tied to a particular collection release beyond its holiday framing.
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Campaign Details Still Unreported
ELLE’s report does not specify the year of the Friday, October 9 post, so the timing is given here as stated in the source. It also does not provide a release schedule, prices, product availability or a complete list of items shown. Those details cannot be confirmed from the supplied report.
The report describes Rocki’s appearance as her first modeling job, but does not explain whether she has signed a formal modeling agreement or whether she will appear in further Savage X Fenty material. It is also unclear whether the campaign includes additional images or video beyond the material Rihanna shared. No sales figures or response metrics are provided.
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Further Campaign Information to Follow
The campaign is now public through Rihanna’s post, and readers can expect any additional product or availability information to come from Savage X Fenty’s own channels if the brand releases it. The source does not identify a next event, launch date or follow-up announcement.
For now, the confirmed development is Rocki’s appearance with Rihanna, RZA and Riot in the holiday campaign. Whether she will take part in future brand work, and when the featured styles will be available, remains unreported.
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Key Questions
What is new about Rihanna’s Savage X Fenty campaign?
The holiday campaign features Rihanna with all three of her children: Rocki Irish, RZA and Riot. ELLE reports that this is Rocki’s first modeling appearance.
What are Rihanna and her children wearing?
The family wears matching red-and-white pajamas with snowflake motifs. Rocki’s look also includes a ribbon, according to ELLE.
Where does the campaign take place?
The photographs show the family inside a blanket fort, while the video features the children playing with ornaments and toys in a holiday-themed scene.
Have Rihanna’s children appeared in Savage X Fenty campaigns before?
Yes. ELLE reports that Rihanna’s sons appeared in the brand’s 2024 holiday campaign. The new campaign features the boys again and adds Rocki.
Are prices or release dates available?
The supplied report does not give prices, a release date or product availability details. Those specifics remain unconfirmed in the available information.
Source: rss
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